Privacy & Cookie Policy

Cookie Policy

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Privacy Policy


Data Protection Law, namely the General Data Protection Regulation requires that we actively inform you of how we will process your data and to confirm the rights you have with regards to that processing. The purpose of this notice is to fulfil that requirement.

We may update this notice at any time and will update the privacy notice on our website. Where relevant, we will contact you to update you on any changes.

You can contact us to discuss this by writing to The Group Services Director, Effective Energy, Carriage Court, Welbeck Estate, Worksop, Nottinghamshire, S80 3LR can be contacted on 0333 323 2500.

The purposes of processing, Lawful basis and our reasons for processing

Effective Utilities Ltd uses personal data to contact customers, compare the utility market to provide quotes for utility contracts for businesses, and process those contracts, manage the account and provide customers renewal quotes at the appropriate time.

We will record your name, business contact information and your role in the procurement of energy at your place of work.

We may record calls to our business to aid training and compliance purposes. Our phone system will also store information on the time, length, source and destination of a phone call from who to who which we process to monitor the effectiveness of our service.

Any information sent via the online form is processed for the purpose of providing a quote for utility contracts and related utility management services such as bill validation.

The majority of the Personal Information we process is done so under the legal basis of legitimate interest. We only require consent to provide you with electronic marketing other than live calls to comply with the PECR regulations 2016.

In order to contact potential customers via a live call where a name is provided, we have a legitimate interest to contact them to make them aware of our services.We also have a legitimate interest to track anonymised use of our website to improve its usability and effectiveness.

The recipients, or categories of recipients of the personal data

We provide your personal data to Utility Suppliers to provide quotes and to put contracts in place and in some cases we use third party organisations to track the accuracy of your utility bills if applicable. Website user data is processed by web service providers used to monitor the effective use of our website.

Retention periods

We will never retain personal information for longer than is necessary for the purposes we need to use it for. Generally we will retain the data for the duration of the contract and a period up to 6 years after the contract has expired or terminated in case such personal information is required for the exercise or defence of a legal claim during this period.

We may retain personal information for as long as required by Law or instruction of a relevant accreditation body such as UKAS.

Unsuccessful Job applicant information is retained for a period of 12 months after the position has been filled.

We retain the personal information of business contacts that receive our communications until they opt out or unsubscribe.

The Rights available to individuals in respect of the processing of personal data

Individuals are entitled to exercise any of the following privacy rights in respect of our processing of personal information:

Be Informed: Individuals have the right to be informed whenever their Personal data is processed – This Privacy Notice is one element of how we inform you of how we process your data. We will make it clear whenever we use your personal data as to how we use it.
Access: Individuals can request access to a copy of their personal information held by us, along with details of what personal information we use, why we use it, who we share it with, how long we keep it for and whether it has been used for any automated decision-making.

Rectification: Individuals can ask us to change or complete any inaccurate or incomplete personal information held about them.

Erasure: Individuals can ask us to delete their personal information where it is no longer necessary for us to use it, or where we have no legal basis for keeping it.

Restriction: Individuals can ask us to restrict the personal information we use about them where we are not able to erase their personal information or where an individual has objected to our use of their personal information.

Object: Individuals can object to our processing of their personal information.

Portability: Individuals can ask us to provide them or a third party with some of the personal information we hold about them in a structured, commonly used, electronic format so it can be easily transferred.

Withdraw Consent: Generally, we do not require consent to process personal information and so we do not ordinarily ask for consent to process personal information. However, where we do ask for consent to process personal information, individuals have the right to withdraw their consent at any time.

Please make all requests to exercise privacy rights in writing to

We are required to verify the identity of anyone requesting to exercise their privacy rights and we may ask individuals to provide valid identification documents when making a request to allow us to do this.

We will not make any charge for responding to any request from an individual exercising their privacy rights, and we will respond to any requests in accordance with our obligations under data protection laws.

Individuals can make a complaint about how we have used their personal information to us by contacting us as noted above, or to the ICO (

In order for us to carry out the service requested we have to process your personal data for that purpose as detailed in the privacy notice. If you exercise your right to object or restrict processing then we cannot perform our services. If these services are part of a contract, then we cannot perform that contract which could constitute a material change.

Use of our Website and other online activities

We process some personal data to monitor the effectiveness of our Website and online activities via cookies. A cookie is a small file which is sent to your browser and stored on your computer’s hard drive. Cookies help us understand and track your use of our websites and help us identify where we can improved the information and services provided via our website.

We use the following categories of cookies on our website:

Strictly necessary: These cookies are essential for certain features of our websites to work (for example, making payments online). These cookies do not record personally identifiable personal information and we do not need your consent to place these cookies on your device. Without these cookies some services on our website cannot be provided and certain parts of our website cannot be accessed.

Performance: These cookies are used to collect anonymous information about how you use our website. This information is used to help us improve our website and understand how effective our website and relating marketing is. In some cases we use trusted third parties, such as Google Analytics, Ruler Analytics and Google Adwords to collect this information for us but they only use the information for the purposes explained. We also have a face book page which you may visit, you may need to read the privacy notice to understand more about how these organisations use you data, beyond our scope.

Functionality: These cookies are used to provide services or remember settings to enhance your visit. The information these cookies collect is anonymous and does not enable us to track your browsing activity on other websites. Our web chat feature also requires the use of cookies in its functionality, therefore by using the service you consent to these cookies

If you would prefer to restrict, block or delete cookies from us and our third party advertisers, or any other website, you can use your browser to do this. Each browser is different, so check the “Help” menu of your particular browser to learn how to change your cookie preferences. If you choose to disable all cookies we cannot guarantee the performance of our websites and some features may not work as expected.

Job Applicants, current and former Effective Energy employees

All the information provided during the application process is used solely for the purpose of processing that application. We do not share any of the information provided during the recruitment process with third parties. The information supplied is held securely whether the information is electronic or physical and not held for longer than is necessary.

The information provided is used to assess your suitability for employment, you do not have to provide the information we request but it may affect your application if you don’t. We may hold you details for a period of 6 months and contact you with the regards the position applied or a similar position if one becomes available.

If we offer you a position, we will require additional documentation to confirm your right to work in the UK and retain copies of these records.